Fan Data Platform for Live Entertainment

Know your fans.
Fill your rooms.
Own your data.

PactHaus connects your ticketing, email, and POS data into a single dashboard with unified fan profiles and actionable audience insights.

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The Problem

Your fan data is scattered across ticketing platforms, email lists, and point-of-sale systems. There's no single place to see who your fans actually are, how often they come back, or how much total revenue each show generates across every channel. You're making booking decisions and pitching sponsors without a complete picture.

What PactHaus Does

Your audience, unified.

One platform that pulls together everything you already have and turns it into insights you can act on.

01

Unified Fan Profiles

One record per fan across every source: email, ticketing, and social. No more duplicate lists or fragmented data.

02

Audience Segmentation

Automatic VIP, returning, lapsed, and first-timer segments. Know who keeps coming back and who dropped off.

03

Event Revenue Intelligence

Ticket revenue + bar revenue per event in one view. See total show value, not just ticket sales.

04

Geographic Insights

Where fans are coming from, which zip codes drive the most revenue, and audience overlap across events.

How Data Matching Works

Different sources. One truth.

PactHaus uses tiered matching to connect fan records across your systems. What we can resolve depends on what data each system captures.

Source What We Get Fan-Level Match? What This Unlocks
TicketingRA, Dice, Eventbrite Email, name, event, date, ticket price ✓ Automatic
Email is the primary key with marketing consent baked in.
Fan profiles, attendance history, VIP segments, lapsed fan lists
Email ListMailchimp, etc. Email, name, subscribe status, open/click history ✓ Automatic
Merges with ticketing on email. Consent already established.
Enriched profiles with engagement data, contactable fan lists
Bar / POSToast, Square Order date, items, totals, check count, tab names ◔ Event-Level
Bar tabs don't typically include customer email or phone. Matched to events by date.
Total show revenue, revenue per head, bar vs ticket split, category breakdown
POS + LoyaltyToast/Square Loyalty All POS data plus customer email, phone, visit history ✓ Fan-Level
Loyalty profiles include email. Matched to ticket buyers automatically.
True lifetime value per fan: tickets + bar + merch combined
Connecting Ticket Buyers to Bar Transactions

Multiple signals. One confidence score.

Most bar transactions don't include a customer email, so PactHaus uses multiple signals scored together to link bar tabs to known ticket buyers. Confidence builds over time.

Signal 01

Tab Name Matching

When bartenders open a tab under a customer's name, we fuzzy-match it against your ticket buyer list. "C. Mendez" on a tab maps to "Carlos Mendez" on a ticket.

Medium confidence
Signal 02

Event Date Correlation

A bar tab opened during an event is tied to that event's ticket buyer list. Narrows the match pool from your entire fan base to just that night's attendees.

Supporting signal
Signal 03

Repeat Co-occurrence

If the same tab name and ticket buyer appear together across multiple events, confidence compounds. One match is suggestive. Three matches is near-certain.

High confidence
Each signal alone isn't enough to confirm a match. Combined and repeated over time, they produce a confidence score. High-confidence matches merge automatically. Lower scores are flagged for review. No false merges, no guesswork. Just data that gets smarter as your events stack up.
How It Works

Live in 48 hours.

No engineering team required. No code changes to your existing systems. Just share your exports and we handle the rest.

Share Your Data

Start with a CSV export from your ticketing platform, email list, and POS. Takes about 10 minutes. For ongoing syncs, PactHaus connects directly to platforms like Dice, Mailchimp, Eventbrite, and Square through API integrations.

We Build Your Dashboard

PactHaus normalizes, deduplicates, and unifies your fan records. Your dashboard goes live within 48 hours.

See Your Audience

Unified profiles, VIP segments, lapsed fans, event revenue. All in one place, updated as new data flows in.

Free for 3 months.

No credit card. No commitment. Limited to 5 Philadelphia operators. If it's useful, we talk pricing. If not, your data is yours and we delete everything.

3 Months Free
5 Pilot Spots
48hr Setup Time
Get Started